Over the years RAK Ceramics has developed some memorable products, resulting from ceramic experts being sent by its CEO Dr Khater Massaad to various historic locations in Al Hambra in Spain, Samarkand in Uzbekistan & several locations in India & around the world The result- highly successful tiles series & decorations which are unique replicas of historical monuments, all aptly named after the locations themselves – Series : Al Hambra, Samarkanda , Silk of India, RAK Stone, Calacatta Marble and others.
RAK Ceramics has always employed the latest technologies and techniques to sustain its rapid growth. It was one of the industry pioneers in integrating the PH 7200 Press into the production line to create slabs and large format tiles for multiple applications such as vanity tops, steps, and facades, which before were solely based on natural stone. The company has thus been able to produce very realistic natural; looking products from its machines installed over the years. Recent technological introductions include Chroma technology, tiles with Digital Printing, and thin tiles of 4.5 mm thickness called “RAK Slim”.
Today, RAK Ceramics has succesful subsidiaries for marketing and sales in
Germany, Italy, France, Belgium , United Kingdom, Australia, Saudi Arabia and a few other countries. Manufacturing plants in 5 countries other than in the UAE very ably complement the success at Ras Al Khaimah.
Elegance Ceramics- Success of a New Brand
The Company's recently launched "Elegance Ceramics" which is a high-fashion brand that caters to the needs and modern demands of a high-value niche markets. RAK Ceramics has accordingly opened exclusive Elegance Ceramics Boutiques in Dubai, Abu Dhabi and Ras Al Khaimah to complement the RAK Ceramics’ showrooms, providing an extensive array of concept designs created by leading Italian designers.
